Maryam Abbasi

10.1 The Reasons for Storage Inventory 181

10.2 The Role of Distribution Centers and Warehouses in Logistics 181

10.3 Warehouse Location 182

10.4 Warehouse Design 183

Size of Warehouse 183

Storage Policies 183

10.5 Types of Warehouses 184

10.6 Warehouse Components 185

10.7 Warehouse Tasks and Activities 186

Material Flow in Warehouse 186

Order Picking 186

10.8 Inventory Management 188

Types of Inventory 188

Costs of Inventory 188

Inventory Control 189

10.9 Virtual Warehouses 195

11 Customer Service 199

Samira Fallcih

11.1 Customer-Service Definition 199

Customer Service as an Organizational Activity 199

Customer Service as a Process 199

Customer Service from the Customer's Side 199

How Experts Define Customer Service? 200

Defining Customer Service in Logistics Context 200

11.2 What Is Behind the Growing Importance of Customer Service? 200

Customer Service: The Intangible Part of a Product 200

Costs of Attracting New Customers 201

Customer Service, Customer Satisfaction, and Loyalty 201

Customers as a Means of Marketing 201

Customer Service and Organization Excellence 202

Customer Service and Staff Job Satisfaction 202

11.3 Customer-Service Elements 202

Pretransaction Elements 203

Transaction Elements 203

Post transaction Elements 204

11.4 Order-Cycle Time 204

Order Preparation and Transmittal 205

Order Processing 205

Order Picking and Packing 206

Order Transportation and Delivery 206

11.5 Developing a Policy for Customer Service 206 11.5.1 Important Points 206


11.5.2 Steps for Developing Customer-Service Policy 207

11.5.3 A Case Study on Customer Segmentation Based on Customer-Service Elements 209

11.5.4 Setting Customer-Service Level 212 11.6 Measuring Customer-Service Performance 215

Part IV Special Areas and Philosophies 219

12 Logistics System: Information and Communication Technology 221

Shokoofeh Asadi

12.1 The Importance of Information in Logistics 221

12.2 Logistic Information System 222

12.2.1 Information Flow 222

12.2.2 A LISs'Functionality Levels 223

12.2.3 Role of Information in Logistics System Operation

and Performance 224

12.2.4 LIS Structure 227

12.2.5 System Modules 230

12.2.6 LIS Characteristics 232

12.3 Logistics Information and Communication Technology 233

12.3.1 Data-Handling Hardware (Data Collection and

Data Identification) 234

12.3.2 Positioning 237

12.3.3 Communication, Networks, and Data Exchange 238

12.4 Conclusion 244

13 Reverse Logistics 247