NAMING CONVENTIONS

 

1. INTERNAL:Any in-house product/service.

Campaign Name: [Title of the overall promotional push]

Offer Name: [Order form information]

Version Name: [Distinguishing feature(s) between various promotional content pieces]

 

Example

 

Campaign Name: (Pub: XYZ) Number One Test

Offer name: 1202XYZTEST – 750AR – Full Refund 90 Days - HN

Content Type: Full Promotion

Version Name: Number One Short Film w/ Pub Yes, Pub N

 

2. EXTERNAL AFFILIATES (NON AGORA):Advertising partners that are not part of Agora Inc.

Campaign Name: [Product Name]

Offer Name: [Product Name] – [Price Offers]

Version Name: [Headline or Promo or Distinguishing Feature of Promo]

 

Example: Weiss

 

Campaign Name:Safe Money Report

Offer Name: Safe Money Report - $49/$89

Content Type: Full Promotion

Version Name:Financial Doomsday

3. AGORA AFFILIATES:All organizations within Agora Inc.

Campaign Name: [Pub Code of Product] – [Full Product Name]

Offer Name: [Pub Code of Product] - [Product Name] – [Price] *auto-generated by IRIS*

Version Name: [Pub of Product] - [Headline/Distinguishing Feature of Promotion]

Example: Agora Financial

 

Campaign Name: FST – Capital and Crisis

Offer Name: FST – Capital and Crisis - $59

Content Type: Full Promotion

Version Name: FST - Emergency Briefing

 

CHAPTER 2: CAMPAIGNS