Task 1. Discuss the following questions in small groups.

1. Dwell on the notion of mass communication and its distinctive features.

2. Speak on the characteristics of mass communication.

3. What distribution channels are involved in mass communication?

4. Discuss the ways and means to provide availability and accessibility of mass communication.

5. Discuss the role of audience from the point of view of different approaches to mass communication (The Magic Bullet, Interpersonal Diffusion, Uses and Gratifications).

6. What functions does mass communication perform in society?

 

Task 2. Applying the main characteristics of mass communication prove that “National Geographic” magazine belongs to mass media.

 

UNIT 9

The Role of Communication Strategies

In Interaction

 

I. Notes