CONTENTS
| UNIT 1 Organizations Types of Businesses Alliances Management | |
| UNIT 2 Marketing Marketing Marketing Mix Advertising | |
| UNIT 3 Finance Investments Banking Accounting | |
| UNIT 4 Global Forces Globalization International Trade Business Correspondence | |
| GRAMMAR | |
| ADDITIONAL READING | |
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Organizations| Marketing| Finance| Global Forces
Учебное пособие
[1] being careful about what you say or do a company has sold during a particular period of time
[2] to pay great attention to
[3] the way in which company treats its customer
[4] help provided to the customers after they have bought a product or service
[5] finally
[6] Peter Drucker (1909-2005) - writer, Professor, Management Consultant
2 Douglas Murray McGregor (1906, Detroit – 1 October 1964, Massachusetts) – Management Professor
[7] Harold Koontz was a consultant for US’s largest business organizations, and co-author of the bestselling book Principles of Management
[8] Frederick Winslow Taylor (1856-1915), the father of scientific management and one of the first management consultants