CONTENTS

UNIT 1 Organizations Types of Businesses Alliances Management  
UNIT 2 Marketing Marketing Marketing Mix Advertising    
UNIT 3 Finance Investments Banking Accounting    
UNIT 4 Global Forces Globalization International Trade Business Correspondence  
GRAMMAR
ADDITIONAL READING
 

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Organizations| Marketing| Finance| Global Forces

 

Учебное пособие

 

 

 


[1] being careful about what you say or do a company has sold during a particular period of time

[2] to pay great attention to

[3] the way in which company treats its customer

[4] help provided to the customers after they have bought a product or service

[5] finally

[6] Peter Drucker (1909-2005) - writer, Professor, Management Consultant

2 Douglas Murray McGregor (1906, Detroit – 1 October 1964, Massachusetts) – Management Professor

 

[7] Harold Koontz was a consultant for US’s largest business organizations, and co-author of the bestselling book Principles of Management

[8] Frederick Winslow Taylor (1856-1915), the father of scientific management and one of the first management consultants