B. Check your suppositions.

Marketing is the process of developing, promoting, and distributing products in order to satisfy customer’s needs and wants. Products include both goods and services. Goods are the kinds of things you can touch or hold in your hand. Hammers, automobiles, clothing, and computers are goods. Services are the kinds of things you can’t physically touch. They consist of a series of tasks performed for a customer. Dry cleaners, amusement parks, movies, theatres provide services.

 

Topical Vocabulary

 

marketing	торговля, продажа, сбыт; маркетинг
distribution	распределение; раздача
ultimate objective	конечная цель
to satisfy/meet customer needs	удовлетворять потребности покупателей
profitability	прибыльность, рентабельность, доходность
to generate/make profit	получать прибыль
consumer good	потребительские товары, товары народного потребления
industrial goods	промышленные изделия
marketing research	маркетинговое исследование, маркетинговый анализ
product life cycle	жизненный цикл товара/продукта
«business-to-business» marketing	промышленный маркетинг (маркетинг товаров промышленного назначения)
to be guided by	руководствоваться чем-либо

Reading 1: Marketing