Can you describe “problem-agitate technique”?

You need to gain readers' interest by spelling out their problem and how it feels to have that problem. The reader should say to himself, “Yeah, that’s exactly how I feel” when he reads your letter. In fact, you shouldn’t stop there. Pretend that it’s an open wound that you’re rubbing salt into. This technique is called, “problem – agitate.” You present the problem then agitate it so that they really feel the pain and agony of their situation. People are such strong creatures of habit that we rarely change our ways unless we feel great amounts of pain.

What do you do after identifying the problem?

Now it’s time to provide the solution. This is the part of the sales letter where you boldly stake your claim that you can solve the reader’s problem. In this section you will introduce yourself, your product and/or your service. Relieve the reader’s mind by telling him that there’s no need to struggle through all his problems because your product or service will solve it for him.

What examples of credentials can you provide?

List your credentials including any one of the following:

· Prestigious companies (or people) you have done business with.

· The length of time you’ve been in your field of expertise.

· Important awards or recognitions.

· We have over 20 years’ in this field.

What should you point out in your sales letter: benefits or features of your product or service?

Don’t make the common mistake of telling all about the features of your product without talking about the benefits. Persuade your reader to buy based on the grounds of what the product or service does for him or her (benefit), not what the product or service is (feature)! As people are interested, not so much in you, or even your product or service, but what it will do for them.

What besides benefits could be considered as powerful selling tools?

To build your credibility and believability present your reader with testimonials from satisfied customers. Testimonials are powerful selling tools that prove your claims to be true. To make your testimonial even more powerful include pictures of your customers with their names and addresses.