Find in the text the equivalents of these words and word combinations.

Дальновидный, гибкий; завоевывать внутренний и внешний рынки; производство более качественных товаров; неопытные и неумелые менеджеры; делать все возможное; в целом; чтобы удовлетворять спрос на рынке; вот почему; искать новые рынки сбыта; сочетать интересы компании и потребителей; стратегия коммерческой деятельности; выжить и даже остаться прибыльными; внедрение перспективных технологий; совместное предприятие; заключить соглашение о сотрудничестве.

 

Answer the following questions.

1. What can help poor managers to make management effective?

2. What are a manager`s major responsibilities?

3. How does a manager use his intuition?

4. What can companies do to improve business activity?

5. How do managers organize customer service?

 

Summarize the text.

Тексты для чтения

Effective Thinking in Management

One of the most important tasks in management is to cultivate good collective thinking. American consultant Ben Heirs in his book «The Professional Decision Thinker » explores the art of managing a thinking team.

Every organization has a team of «doers». And the manager's first priority is to transform this group of people into a team of thinkers.

Decision-thinking process consists of four stages. Stage I deals with formulating a question in the clearest possible way. Then the thinkers must gather information relevant to answering the question. Stage II implies creating the most effective range of alternative answers to the question. Stage III concerns evaluating each of the alternatives and predicting the consequences. Stage IV regards decision making. Here, finally the thinking team must weigh the advantages and disadvantages of each alternative and decide upon which alternative to act.

The author of the book suggests certain rules to improve decision-thinking process. Here are some of his ideas. The objectives of the thinking game must be explained precisely. The members of the thinking team should understand their roles and responsibilities in the process. As for the manager, he must be very courteous. There must be mutual understanding and trust between the manager and his people. His duties are to stimulate good thinking and prevent its stagnation.