Глаголы и дайте их основные формы
THE EXPO OF THE CENTURY IN SEVILLE
King Juan Carlos of Spain opened Expo’92, the largest universal exposition of the 20th century, in April 1992. It cost $285 million, and it celebrated the 500th annuversary of Christopher Columbus’s discovery of America, and five centuries of scientific and technological progress.
Spain chose the small island near Seville as the location of Expo’92 because of historical links with Columbus. People believe that he spent ten years of his life in the beautiful monastery on the island and wrote four autobiographical books there.
With the choice of Seville for Expo’92, Spain decided on a major investment project in Andalucia. The construction work for this projet took ten years and employed over 20,000 workers. It cost $7,5 billion and provided new motorways, a high-speed rail link to Madrid, and a very modern telecommunications system. Seville got new hotels and flats, a new international airport, and its first opera house.
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THE LEVI’S STORY
Levi’s make the most famous and popular trousers in the world. They are made of very strong cotton which originally camne from Nimes in France. “De Nimes” became denim.
Levi Strauss was a German immigrant who arrived in San Francisco in 1853. First, he made tents for gold prospectors. Then, he started to make trousers from the same material. In 1873, Levi’s dyed the trousers blue. Levi’s headquarters today is still in San Francisco and, in 1993, they sold 50 million pair of their “501” blue jeans.
The company was not always successful. In the 198os, they had problems but they changed management and, in 1985, Bob Haas became President of the company. With large investment in marketing and advertising, Levi’s relaunched the original 501 jeans. The campaign was a huge success. In Great Britain the advertising was so successful that sales of 501 jeans rose by 800%!
Today, about 16,000,000 pairs of 501 jeans are sold in Western Europe and they are all made in factories in Scotland and France. More than half of Levi’s profits come from exports.
The factory in France employs about 540 people who produce 18,000 pairs of jeans per day. With thirty-five factories in the US, Levi’s is a major employer, particularly in the South. Unfortunately, because Levi’s are such a popular product there are many “pirate” copies made also. In 1993, for example, police throughout the world found 2,000,000 fake pairs of Levi’s jeans.
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SWIFT AND BANKS