Tourist Promotion

There are three aims of most tourist promotion. The first is to retain the established market of people for whom travel is a nor­mal form of recreation. Generally they are likely to be between thirty and fifty years of age, well educated, residents of urban cen­ters, and prosperous, with income of $25,000 a year or more.

The second purpose of tourist promotion is to increase the size of the market. In order for tourism to grow, it is necessary to at­tract people who would not have traveled much until the last few years. These include not only office workers, but also industrial workers with much larger disposable incomes than ever before. It is significant for tourism that labor unions, having achieved high wage levels for workers in the industrialized countries, now fight for fringe benefits such as longer paid vacations and shorter workweeks.

The third goal of tourist promotion has been to overcome what might best be called its seasonal bias. In many countries, summer was the traditional vacation season. In the United States, for ex­ample, people went off to a resort in the mountains or at the sea­shore during the hot months. In France, the summer vacation has extended even to the shutting down of many stores and small busi­nesses. Hundreds of thousands of Frenchmen leave Paris in' August for the south of France or for destinations outside the country.

Winter vacations have been heavily promoted to spread tour­ism more evenly throughout the year. There has been a big in­crease in facilities for winter sports. The biggest attraction of all, especially to people who must endure a cold and gloomy northern winter, is a vacation in sun. Some areas have been able to combine both attractions.

 

 

Контрольное задание № 2

Вариант 2

 

 

I. Перепишите следующие предложения, подчеркните в каждом из них герундий или причастие, определите его функцию в предложении; предложения переведите на русский язык.

  1. Travelling is one of the most interesting things in human life.
  2. Planning a tour the operator took into account almost everything.
  3. Developing infrastructure is very important for ingoing tourism.

 

II. Перепишите и письменно переведите на русский язык сложные предложения, содержащие придаточные предложения условия

 

  1. I wouldn’t mind living in England if the weather were better.
  2. If the tour package had not been too expensive, I would have bought it.
  3. If it does not rain we will eat out in that luxurious restaurant.

 

III. Перепишите предложения, подчеркните в каждом из них объектный или субъектный инфинитивные обороты, предложения письменно переведите на русский язык.

  1. The tour manager felt the client be reluctant to stay in that hotel.
  2. The Mediterranean sea cruise appeared to be both pleasant and interesting.
  3. I know Italy to be one of the most visited countries.
  4. The customer wanted his tour to be based on mere leisure.

 

IV. Перепишите и письменно переведите на русский язык следующий текст.