Data Integrity: Alerts

In addition to providing a way for marketers to view all efforts that are in need of repair, they will be alerted to these needs throughout the system with red alert messages next to the fields that require information.

 

 

Also throughout the system you will find the following symbols to help you make better marketing decisions. Below is an explanation of each symbol.

 

ᴓ	Denotes that a calculation or figure is too small to be considered significant data. In other words, the calculation is less than .001
N/A	Signifies that a variable in the statistical calculation or algorithm is missing and thus the calculation cannot be performed properly. i.e: if delivered information is missing, then the system cannot calculate Open Rate (opens/delivered).