Reread Text , write down the sentences with Participle construction and translate them.

Find in Text I words or phrases which mean the same as

 

to have a number of just at the beginning

definite co-operation take into consideration

to know goal (3 words)it is useless to

well-being for example to leave

to let essential clientage

9. Look at the way the following terms are used in Text I and try to explain them according to the model:

 

Model

Implementationis a final stage of design process when an idea becomes a product.

Collaborationis a design work together with in-house colleagues and a client organisation.

Brief, creative, skills, competition, design, team, customer-focused approach.

10. Look at the way the following words are used in Text I and then circle the correct part of speech:

work (par. 4) noun verb adverb

aims (par. 4) noun verb adverb

right (par. 5) adjective verb adverb

faces (par. 5) noun verb adverb

centres (par. 7) noun verb adverb

concerns (par. 9) noun verb adverb

exit (par. 10) noun verb adverb

11. Answer the following questions:

1) When does the design process start?

2) When does the design process work best?

3) What questions must be asked right at the start of the design process?

4) What kind of research is it necessary to conduct?

5) What do companies and organizations need to take into account to plan a project effectively?

6) What is the final stage of the design process?

Fill in the gaps with the words from the box.

strange testing right new successful impressive innovative prototyping

 

Creativity

A design doesn't have to be 1…, different or 2… to be 3…inthe marketplace, as long as it's fulfilling a need, but design methods do lead to 4… products and services.

Designers learn that ideas that may seem 5… are worth exploring and that the “common-sense” solution is not always the 6…one. Designers often hit on (находят правильный путь с помощью) intuitive concepts through methods such as drawing, 7…, brainstorming and user 8… . Watching users in real-life situations especially gives insights into their behaviour that leads to ideas that would not have formed if the designer simply had thought about the situation, or relied on generalized market research.

 

 

Read Text paying attention to the words and phrases in bold.

GRAPHICS AND DESIGN