Competition

 

1 (10). Listening. Listen and practice. Mind the new words.

open market	открытый рынок
competitor	конкурент
to set a price	устанавливать цену
to gain the market share	получить прирост доли рынка
to compete	конкурировать
market leader	лидер рынка
rival	конкурент
loyalty	верность, приверженность
border	граница
presence	присутствие

In an open market any number of sellers or competitors can offer goods for sale. An efficient producer, who keeps costs low, can set a low price for goods that other companies find it difficult to compete with. All companies try to gain the biggest market share

possible, and compete aggressively with their main competitors to do this. Companies with the biggest market share for a product, the market

leaders, may compete with their rivals on quality, image, brand loyalty

or price. Major companies compete across borders in the global market place to try to enter new markets in countries where they do not have a presence.